BharatN. Anand is the Vice Provost for Advances in Learningat Harvard University and the Henry R. Byers Professor of BusinessAdministration at Harvard Business School.
Professor Anand is an expert in digitalstrategy, digital marketing, and corporate strategy. His work has examinedcompetition in content industries, focusing on two central challenges thatfirms increasingly face: getting noticed and getting paid. He created HarvardBusiness School’s first executive program on digital strategies for mediacompanies. He has written over fifty articles and case studies, and hisscholarly work has received various awards and been profiled in a range ofmedia outlets. His work on digital transformation has influenced startups andestablished companies worldwide, and he has advised organizations across theglobe.
His book The Content Trap: A Strategist'sGuide to Digital Change has received acclaim for its perspective on strategyand digital transformation. It was named as one of Fast Company’s top tenbusiness books of 2016, and Bloomberg’s “Best Books of 2017.” Walmart CEO DougMcMillon cited this as his favorite book of the year in 2017.
In 2014, Professor Anand helped create andlaunch the digital learning platforms for Harvard Business School Online andwas its first Senior Associate Dean. HBSO’s virtual classroom has beendescribed by Fortune as the “Classroom of the Future”. In his current role asVice Provost, he has led Harvard University’s efforts to formulate,communicate, and implement strategic priorities around online learning andresidential teaching across the University. Professor Anand was part ofHarvard’s central leadership team to support and oversee the University’stransition to remote teaching during the pandemic, and more recently chaired aHarvard wide task force that explored post-pandemic digitally-enabledtransformative teaching and learning strategies for Harvard University.
Professor Anand is a renowned teacher and atwo‐time winner of the “best teacher award” at Harvard Business School. He receivedhis B.A. in economics from Harvard College magna cum laude, and his PhD ineconomics from Princeton University.