HARVARDXR
‍EVENTS

Over the last decade, XR has been shaped by major hardware shifts, hype cycles, and fast-changing client expectations. In this closing keynote, Alex Coulombe, CEO and Studio Head of Agile Lens—an award-winning immersive design studio in New York focused on VR, AR, and real-time technology—shares what it takes to build and sustain an XR studio serving B2B clients across architecture, live entertainment, and beyond. Drawing on Agile Lens case studies, he covers both standout wins and the business, technical, and creative lessons learned the hard way. With a background in architecture, theatre, and emerging technology, and experience from clients such as Royal Caribbean to the Royal Shakespeare Company, Alex is a Gold Unreal Engine Authorized Instructor, Chapter Lead of Unreal NYC, and a regular speaker at events including SIGGRAPH, AWE, SXSW, FMX, and Unreal Fest. Designers, developers, and founders alike will get candid takeaways on what he wishes he had known sooner—and how to move into XR practice today.