“Make It Spatial” explores what it takes to succeed in the evolving XR ecosystem beyond hype and rapid growth cycles. As the industry expands while facing periods of correction, the talk reframes XR not as a race for scale, but as an opportunity to build meaningful and sustainable practices.
Drawing from market trends, emerging smartglass platforms, and industry shifts, it highlights how uncertainty creates space for new ideas and players. The talk concludes with ten practical principles for thinking spatially — helping designers and creators move beyond screens and design experiences grounded in real-world context.