Bas van de Poel is Co-Founder at Modem; an office for design and innovation committed to creating experiences for a new world. Whether through research papers with institutions like Harvard GSD, MIT or UC Berkeley or its work with clients such as OpenAI, Google and Nike. Prior to Modem, Bas served as Creative Director at IKEA’s research and design lab SPACE10 where he led large-scale digital transformation and sustainability programs.
By merging the digital and physical worlds, extended reality has the potential to revolutionize the way we experience urban and built spaces. This section aims to delve into how XR can fundamentally change our experience of urban spaces, and how we can use this technology to create more engaging and liveable environments.