Bas van de Poel

Co-Founder, Innovation Director

Bas van de Poel is Co-Founder at Modem; an office for design and innovation committed to creating experiences for a new world. Whether through research papers with institutions like Harvard GSD, MIT or UC Berkeley or its work with clients such as OpenAI, Google and Nike. Prior to Modem, Bas served as Creative Director at IKEA’s research and design lab SPACE10 where he led large-scale digital transformation and sustainability programs.